Marketing Analytics Services and Implementation

Our Marketing Analytics Services empower marketers to leverage data and insights for the entire life cycle of campaigns.

At marqeu, we don’t just analyze data—we turn marketing performance into measurable business impact. Our B2B marketing analytics consulting services are built for modern marketing teams that demand clarity, precision, and strategic insights. We help you uncover who to engage, when, and through which channels—all backed by robust data intelligence and analytics infrastructure. We specialize in making sense of your entire marketing ecosystem. From campaign performance analysis to advanced ROI tracking, we enable data-driven decision-making that maximizes your marketing investments and enhances your contribution to pipeline and revenue.

Full-Funnel Visibility With End-to-End Marketing Analytics

To drive predictable and scalable growth, B2B marketing teams need more than just dashboards—they need a closed-loop marketing analytics system that ties every campaign, touchpoint, and lead to real revenue impact. At marqeu, we build and implement custom solutions that close the loop between marketing automation platforms (like HubSpot, Marketo, Pardot) and CRM systems (such as Salesforce, Hubsport CRM, Microsoft Dynamics), allowing you to track and optimize every stage of the buyer journey. Our consultants bring deep expertise across the full spectrum of marketing data platforms and tech stack —including Snowflake, Google Big Query, Amazon Redshift, Microsoft SQL Server, MySQL, and ETL tools like DBT, Prefect, Dagster and Alteryx. On the analytics side, we work seamlessly with Tableau, Mode, Looker, Power BI, QlikView, Domo, and more. Whether you’re building a new marketing data warehouse or scaling your reporting and analytics infrastructure, marqeu is your strategic partner.

Marketing Performance, Measured and Maximized

Marketing leaders trust us to surface the KPIs that matter—from MQL-to-SQL conversion rates, to multi-touch attribution, to pipeline acceleration—and translate them into actionable insights. We help you answer the tough questions:

What channels drive the highest ROI?
Which campaigns generate sales-ready leads?
How is marketing influencing the sales funnel?

Our approach starts with a deep dive into your current marketing and sales operating model, your key metrics, and the unique definitions your organization uses. From there, we design custom dashboards and real-time performance reporting that reveal not just what happened—but what to do next.

Built for B2B. Designed for Impact.

Our focus is exclusively on B2B marketing organizations, where long sales cycles, complex buyer journeys, and cross-functional alignment make marketing analytics both critical and challenging. We bring years of hands-on experience in building enterprise-grade marketing analytics systems that bridge marketing and sales, align strategy with performance, and turn data into decisions.

With marqeu, your marketing team becomes a strategic, data-informed engine that can prove impact, optimize spend, and drive revenue growth—campaign after campaign.

Our Expertise Spans Across Commonly Used Marketing Analytics Tools

Campaign Performance Reporting

Depending on it’s intent (awareness vs demand generation vs pipeline acceleration), each campaign that is executed requires a set of metrics that can inform the marketer about the performance of the campaign both in the terms of the extent it was able to engage with the audience and also in terms of it’s impact on the pipeline. The Campaign Performance Reporting at marqeu consists of a framework of a set of KPIs to empower the marketers with these data points so that they can objectively evaluate the performance of their campaigns. The KPIs consist of:

Soft Metrics for email campaigns like opens, clicks, CTR
Engagement Metrics like downloads, responses, MQLs
Sales Metrics like SQLs, SALs, Pre-Post pipeline influence across the demand waterfall

Our Advanced Marketing Analytics Services

Marketing Budget and Spend Management

When it comes to marketing reporting and analytics, the number 1 ask we get from marketing leaders across all our engagements is to have the capability in place for tracking and analyzing marketing spend and marketing ROI. Given that marketing is increasingly being asked to quantify its impact on driving and accelerating pipeline, the ability to answer marketing ROI related questions on the fly and make data driven decisions around marketing spend has turned out to be a critical need for marketing leaders irrespective of the size of the marketing team and budget they are managing. We at marqeu are very proud of the extensive work that we have done to empower marketing leaders with these business critical capabilities.

Needless to say that getting these capabilities in place is a lot of work from creating frameworks to allow marketers capture, track the marketing spend data, marketing data marts to cross-hatch the spend data with the pipeline data/revenue and analytics to providing visibility into marketing ROI.

Across most of our engagements, we come across 2 common roadblocks that always makes it challenging to provide visibility into marketing budget spend and performance are:

The ability to stitch marketing spend and marketing performance (2 very different) data sources together. Spend data is either with finance, Marketing Resource Management (MRM) platform or in some excel sheets floating around where as the pipeline data lives in crm.
The problem with a typical crm and campaign management set-up where in to track marketing spend on a monthly, quarterly basis, marketing teams have to re-create the campaigns, which in turn needs the program URLs and utm codes to be updated as well – all this is a nightmare for marketing operations to manage regularly and despite their best efforts, it is always challenging with analytics to present a holistic view of campaign performance, ROI and spend for each of the campaigns in a given time frame.

We have been working with all these challenges and given how critical spend and budget management are for marketing leaders, we decided to build a better solution to enable marketers track the budget spend easily and accurately. We realized that all kinds of budget spend tracking is done in alignment with marketing automation and crm data so rather than having this interrelated data across different platforms (which are super expensive to manage), we could very easily store the marketing spend data at the same place inside crm where campaigns are created.

With this end goal in mind, we went to the drawing table. After spending a considerable amount of time and effort, we successfully built a solution natively inside Salesforce.com to not only enable logging and tracking of costs within the campaigns but also having the ability to enter multiple different spend line items, which would allow tracking the spend at monthly quarterly and yearly intervals as well as aggregate views of time to date spend for a particular campaign. Since this data is available within the campaigns object of Salesforce.com, it can be easily combined with the demand waterfall metrics to track KPIs like cost per lead, cost per MQL, aggregated cost for different campaign types and lead sources. Also, this spend data can be analyzed through standard Salesforce.com reports and can be extracted in marketing data warehouses for more advanced analytics like marketing ROI.

Our unique way of organizing spend and budget management has been a huge success across all our customers.