Our Marketo consulting  and campaign execution provides an incredible customer experience and insights for performance optimization.

Marketo Consulting for modern marketing requires flawless execution on marketing automation platforms and marketing tech stack to provide an incredible customer experience and insights for performance optimization. Modern marketing campaign and program execution requires a perfect balance of the science and the art of marketing along with the the flawless execution on the marketing automation platforms and the marketing tech stack to provide an incredible customer experience and a high ROI. This is where we come in! We, at marqeu, are in the pursuit of mastering this art of data driven marketing and would love to partner with you in this journey.

Beyond the implementation, managing day to day operations and getting the most out of the investment on marketing automation platform like Marketo becomes overwhelming for lean marketing organizations. This is where we come in to help marketing organizations get the most through our strategic Marketo consulting services. We believe in letting marketing strategy drive the use of marketing technology and not the other way round. Our Marketo consulting services include:

• Understand your organizations marketing strategy and align the use of Marketo accordingly. We leverage our expertise in building the lead lifecycle, demand funnel, email campaigns and always on-nurture programs.
• To make the most of such data points provided by the modern marketing tech stack, we have designed a 3-dimensional lead scoring framework, which takes into account the demographics and behavior of the engaged leads to decide when they are ready for a conversation with sales teams and when it is appropriate to move such leads into nurture streams. Combination of these 2 dimensions gives the 3rd dimension, which is the actual lead score that is used to prioritize engaged leads for the follow-up by the sales or tele-marketing teams.
• Build the Revenue Model by leveraging RCA – Revenue Cycle Analytics to help with campaign performance optimization. With our Marketing Analytics Services, we empower marketers to leverage data and insights for the entire life cycle of campaigns. Success of today’s marketing organization to a very large extent depends on it’s ability to demonstrate a measurable impact on the top and bottom lines. At marqeu, with our marketing analytics services, we live and breathe data when it comes to analyzing the performance of marketing campaigns so as to provide an understanding of the insights around whom to engage with, through which channels etc. and enable data driven decision making around marketing budget management and investments.
• Integration of Marketo with Salesforce.com and other platforms in the marketing tech stack. Across all our engagements, we have seen that a fully functional and mature CRM platform helps across all the marketing operations activities from database management, lead flow management, lead scoring to advanced sales and marketing analytics. All this in-valuable experience has helped us build a deep salesforce.com competency and advanced admin level certified expertise here at marqeu to provide unparalleled consulting and professional services. Whether it is managing the day to day sales operations function on salesforce.com, implementing salesforce.com from ground zero or up-leveling an organization’s use of the platform to get the maximum value, our expertise spans across the organizations of different sizes from large enterprises to high growth start-ups.
• Our team at marqeu has created a series of personalized hands-on training programs and workshops with 4 different modules customized to align with how our customers operate the platforms in their marketing tech stacks. We overlay the best practices and configuration approaches on top of these training modules so that they deliver the maximum value for our customers. This approach of personalized and contextual marketing tech stack training has proved to be invaluable for our customers.