Marketo Consulting and Campaign Execution

Our Marketo consulting and campaign execution provides an incredible customer experience and insights for performance optimization.

Marketo Consulting for modern marketing requires flawless execution on marketing automation platforms and marketing tech stack to provide an incredible customer experience and insights for performance optimization. Modern marketing campaign and program execution requires a perfect balance of the science and the art of marketing along with the the flawless execution on the marketing automation platforms and the marketing tech stack to provide an incredible customer experience and a high ROI. This is where we come in! We, at marqeu, are in the pursuit of mastering this art of data driven marketing and would love to partner with you in this journey.

Beyond the implementation, managing day to day operations and getting the most out of the investment on marketing automation platform like Marketo becomes overwhelming for lean marketing organizations. This is where we come in to help marketing organizations get the most through our strategic Marketo consulting services. We believe in letting marketing strategy drive the use of marketing technology and not the other way round. Our Marketo consulting services include:

Understand your organizations marketing strategy and align the use of Marketo accordingly. We leverage our expertise in building the lead lifecycle, demand funnel, email campaigns and always on-nurture programs.
To make the most of such data points provided by the modern marketing tech stack, we have designed a 3-dimensional lead scoring framework, which takes into account the demographics and behavior of the engaged leads to decide when they are ready for a conversation with sales teams and when it is appropriate to move such leads into nurture streams. Combination of these 2 dimensions gives the 3rd dimension, which is the actual lead score that is used to prioritize engaged leads for the follow-up by the sales or tele-marketing teams.
Build the Revenue Model by leveraging RCA – Revenue Cycle Analytics to help with campaign performance optimization. With our Marketing Analytics Services, we empower marketers to leverage data and insights for the entire life cycle of campaigns. Success of today’s marketing organization to a very large extent depends on it’s ability to demonstrate a measurable impact on the top and bottom lines. At marqeu, with our marketing analytics services, we live and breathe data when it comes to analyzing the performance of marketing campaigns so as to provide an understanding of the insights around whom to engage with, through which channels etc. and enable data driven decision making around marketing budget management and investments.
Integration of Marketo with Salesforce.com and other platforms in the marketing tech stack. Across all our engagements, we have seen that a fully functional and mature CRM platform helps across all the marketing operations activities from database management, lead flow management, lead scoring to advanced sales and marketing analytics. All this in-valuable experience has helped us build a deep salesforce.com competency and advanced admin level certified expertise here at marqeu to provide unparalleled consulting and professional services. Whether it is managing the day to day sales operations function on salesforce.com, implementing salesforce.com from ground zero or up-leveling an organization’s use of the platform to get the maximum value, our expertise spans across the organizations of different sizes from large enterprises to high growth start-ups.
Our team at marqeu has created a series of personalized hands-on training programs and workshops with 4 different modules customized to align with how our customers operate the platforms in their marketing tech stacks. We overlay the best practices and configuration approaches on top of these training modules so that they deliver the maximum value for our customers. This approach of personalized and contextual marketing tech stack training has proved to be invaluable for our customers.

For us, campaign planing is all about designing, building, executing, managing and continuously optimizing marketing campaigns to drive maximum personalized engagement with the customers. Over the years, we have developed expertise in campaign planning and execution frameworks in collaboration with some of the smartest data driven marketers. Whether it is marketing automation (Marketo, Hubspot, Infusionsoft, Aprimo, Eloqua, Mautic, SendGrid, MailChimp), email design, web development (HTML5, CSS3, JavaScript), data management or marketing analytics (SQL, MySQL, Snowflake, Redshift, Tableau, Domo, QlikView, PowerBI), our expert consulting and professional services cover the entire modern marketing tech stack.

Running a flawless campaign every single time requires countless different moving parts (from database lists, segmentations, landing pages, forms, email templates, workflows, follow-ups, scoring, routing, attribution etc.) to come together and operate in resonance with each other. This is where, time and again our expert guidance has proven invaluable for our customers in setting up the foundation for campaign execution frameworks, which the marketers can then run with to drive contextual campaigns for their customers and higher revenue for their organization.

Partner with the experts so that you can get maximum out of your customer acquisition and revenue generating strategies. The portfolio of our campaign execution consulting services is designed to make sure that every fine detail of your campaign execution and demand generation engine is taken care of.

Our Marketo Consulting Services – Campaign Planning, Design and Execution

At marqeu, we believe that the integrated strategy and planning behind a campaign are critical for it’s success. This is where we like to partner with the demand generation experts in the planning process to understand the key goals behind the campaigns so that we can help with the end-to-end planning and execution so as to ensure flawless and on-time execution. During our campaign planning and execution related engagements, once the team marqeu understands the key objectives, we get down to work and come back with a framework to execute multi-touch, multi-channel integrated campaigns from planning, documentation, approvals, launch, reporting, to optimization. A typical campaign framework includes following recommendations:

Building the target segment for the campaign along by leveraging the data points for micro-segementations to make sure that each touch in the campaign is contextual for the customers and is delivered at the right time with right messaging.
Drafting the data pointers for the messaging based on the lead life-cycle of the target segment and the campaign objectives.
Visual layout of the campaign touches and asset types recommendations along with the duration and touch timelines.
Reporting and measurement framework to provide complete visibility and ensure performance tracking with the help of relevant KPIs.

At marqeu, we are crazy about design and customer experience! We believe that a marketing asset or an email with engaging design delivered to the right person through the right channel with a contextual messaging can do wonders. And yes, we never said modern marketing is easy but this is what smart data driven marketers like us are passionate about.

Our team at marqeu comprises of some of the best industry leading designers who not only have a deep expertise in the modern design tools, latest web development standards and languages but also countless years of experience working with some of the best marketers around the world in bringing these design elements to life through award winning and game changing marketing campaigns.

We believe the this unique expertise in "contextual design” for modern marketing is what sets us class apart and continuously drives best in the class results for our customers. We have developed some of the most high performing design elements for leading global brands and high growth organizations around the world. Our design work spans across the key elements of marketing campaigns:

Demand Generation and Promotional Emails with offers
Landing Pages
Newsletters
Event Invites
Strategic Announcements
Alerts and Operational Emails
Nurture Emails

As soon as the campaign strategy and assets are finalized, marketers can’t wait to get the campaigns out of the door to drive customer engagement with their campaigns. Given the complexities of the modern marketing technology stack and automation platforms, if the campaigns are not executed in the proper ways, all the hard work that goes in the planning and design stage can go waste. At marqeu, we are determined and work very hard so as not to let that happen with our customers.

With our deep expertise and technical competency in the field of marketing operations and automation, a passionate global team of smart marketers and certified experts, we own the execution of marketing campaigns across different platforms and provide end-to-end global support across the following areas:

Program design, builds, QA and execution on the marketing automation and email platforms.
Database segments builds for the email campaigns.
Production level testing and deployment of all the campaign assets.
Necessary reviews and approvals in order to schedule the launch of the campaigns.
Reporting frameworks to monitor the performance KPIs.

Actionable insights and data driven recommendations for performance optimization.