Our framework empowers marketers to evaluate the performance of their campaigns against the benchmarks through a set of KPIs.

We provide insights that help measure the impact of event marketing spends on pipeline and and discover new opportunities based on behavioral data.

Our advanced analytics service provides data and insights to demonstrate marketing’s impact on the pipeline and revenue by individual campaigns.

We have designed algorithms and attribution models to provide insights into what tactics, channels are driving better returns across marketing mix.

With our expertise in marketing data warehousing, snapshots and analytics, we enable marketers to measure the impact on pipeline generation.

Our budget planning and spend management frameworks are designed to enable marketers justify the budget needs, pro-actively track the spend and ROI.

We standardize the key fields across the database both in marketing automation and CRM platforms to enable laser focused targeting and accurate scoring.

We design buyer persona with key data points (demographics, web engagement, pipeline data) that are used to develop contextual messaging and offers.

We help our customers use the insights captured by marketing automation platforms to build micro segments and align the messaging, offers accordingly.

We have built frameworks for account planning powered by detailed analysis of the accounts in CRM platforms and along with the comparisons with TAM.

We partner with demand generation experts in the planning process to understand key goals behind the campaigns so that we can help with the end-to-end planning and execution.

We have deep expertise in modern design tools, web development standards and bringing these design elements to life through award winning campaigns.

With our deep technical competency and expertise, we own the execution of multi-touch marketing programs across different platforms and provide end-to-end global support.

Our 3 dimensional approach to lead scoring is powered by a detailed reporting process to continuously track and fine tune the scoring models.

We leverage our expertise in analytics to design custom lead flow management and funnel conversion frameworks aligned with how an organization operates.

We have designed award winning L2A capability natively in CRM platforms without spending additional budget on the new tools and it has been a huge success.

We are experts at systems (including marketing analytics) selection and implementation that power the modern demand generation engines across organizations.

We have designed personalized and hands-on training programs customized to align with how our customers operate their marketing tech stack.

Our deep technical competency across all the modules of salesforce.com have always proven to be super valuable for our customers especially where customizations are involved.

Our deep expertise helps us evaluate existing capabilities, provide a detailed analysis with recommendations for improvement and additions to martech ecosystem.