Introducing – marqeu
Technology is the most impactful change agent in our lives. Across all the fields that have been revolutionized by technology, marketing is among the fields that top the list. The pace at which technology and data continue to help us become better marketers is truly phenomenal.
Over the past few years, technology and data revolutions have transformed modern marketing. As a result, Marketing Operations – Analytics and Automation function has evolved to become the bedrock of every marketing organization. This evolution has also changed the definition of success for marketers. Today, the success of marketing is increasingly being defined by its ability to create contextual engagement experience, drive pipeline and demonstrate returns on the investments. As is the case with any change, this revolution in marketing has created a need for marketing operations professionals with a unique set of skills that are at the intersection of marketing, technology and data.
With 10+ years of experience in marketing operations, we have witnessed first hand the struggle marketing organizations and agencies face when it comes to leveraging data and technology for delivering impactful results. To further complicate things, 3 key trends across marketing continue to make marketing operations and analytics, a top priority for marketing leaders:
- Ever growing investments in marketing tech stack and data infrastructure.
- Need for marketing insights to drive campaign performance optimization.
- Growing asks from the c-suite for marketing leaders to demonstrate quantifiable impact their organizations are making.
We come across marketing organizations and traditional marketing agencies with professionals who are either really good marketers or who are technology pros. They are the experts in their respective domains but when it comes to marketing operations, these siloed skills are not impactful no matter how good they are. It is this “unique” blend of marketing, technology, and data with analytics first mindset that truly defines marketing operations and, this is where we come in.
With our passion and unprecedented experience in the field of data-driven marketing, we saw a great opportunity and founded marqeu to drive this revolution and today, we are excited to officially introduce marqeu to the world.
We are about “All Things Marketing Analytics and Automation”. With our analytics first mindset, we leverage technology and data to continuously optimize the execution in pursuit of hyper-personalized customer experience.
Our vision is to bring inspiration to every data-driven marketer and deliver outstanding value to our customers through flawless execution across marketing tech stack. We believe in partnering with innovative marketers and leveraging our expertise across diverse marketing analytics and automation functions to make them successful.
We are super excited about coming together at marqeu and about the endless possibilities that lie ahead of us.
A big thank you to everyone and especially to those amazing marketers we have had the privilege of working with — for all the inspiration to embark on this exciting journey.
B2B Marketing Analytics and Marketing Automation
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