QBR seasons are pretty exciting times for everyone in marketing especially for analytics nerds like us. Everyone is talking data and...

Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different...

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive...

Technology is the most impactful change agent in our lives. Across all the fields that have been revolutionized by technology, marketing...