Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The data-driven marketing approach with the ability to track demand waterfall conversion rates is a game-changer across the board and[…]
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As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function. Expectations have changed a[…]
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Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing. The importance[…]
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It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. With our marketing analytics services, we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along[…]
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We all are customers. Every single day we are making purchasing decisions whether they are related to work or our personal lives. Our buying decisions are influenced by the marketing campaigns from companies trying to engage with us. The relevance and the context of these marketing campaigns create[…]
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In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing[…]
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Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on the list of top priorities for data-driven CMOs. Growth marketing brings to life the intersection of art and science of marketing. This is the marketing of[…]
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QBR seasons are pretty exciting times for everyone in marketing especially for analytics nerds like us. Everyone is talking data and working on discovering the insights for their storyline around the results and health of the business. This is the time in the quarter when marketing teams get[…]
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Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different customers. We are enabling sales and marketing teams to do sorts of “MRI of each deal” on the fly. During one of the implementations, I stumbled upon a question[…]
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Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive marketing analytics strategy across their organizations. Across these 2 and many other similar conversations that I have had, I observe 2 common themes: Ability to have the insights[…]
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B2B Marketing Analytics and Marketing Automation
- Dynamic Web Scraping with Python, Pandas and DuckDB March 5, 2024The post Dynamic Web Scraping with Python, Pandas and DuckDB appeared first on marqeu.
- Modern Lead Scoring – The Data Driven Approach April 12, 2023The post Modern Lead Scoring – The Data Driven Approach appeared first on marqeu.
- PLG and Customer Activation – New Paradigm in Marketing Analytics October 3, 2022PLG and customer activation powered by advanced marketing analytics capabilities are among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. The primary focus of the marketing analytics work that we have been doing with some of the most forward-looking B2B marketing analytics leaders across SaaS organizations is being augmented[...] […]
- Marketing Attribution – Beginning of a Data Journey April 3, 2022The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or[...] […]
- Marketing Scorecard – A CMO’s Trusted Advisor October 19, 2021Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization across 2 broad areas: How well the team is pacing towards[...] […]
- Marketing Analytics and Lead Nurturing – A Strategic Combination August 31, 2021Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. While others see nurturing as a series of emails, we see nurturing differently. For us, nurturing is a data-driven, meticulously planned contextual, and hyper-personalized strategic[...] […]
- Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics December 14, 2020MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. Whether it is lead scoring, database management, or reporting around the performance of the MQLs, marketing teams spend a lot of time and energy at continuously optimizing the performance[...] […]
- The Revenue CMO – Leading the Data Driven Marketing November 29, 2020Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs. Revenue CMOs are growth[...] […]
- Multi-Dimensional Segmentation Engine – Beyond the Smart Lists October 12, 2020Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations and database segmentation engine is the key part of marketing analytics. The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement and pipeline growth. Whenever the term[...] […]
- Top 2 Marketing Analytics Priorities for B2B Marketing Teams August 3, 2020As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. Scrutiny around marketing budgets and the asks for returns from the[...] […]