marqeu
Oct 12, 2020
Multi-Dimensional Segmentation Engine – Beyond the Smart Lists
Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations and database segmentation...
80
marqeu
Aug 3, 2020
Top 2 Marketing Analytics Priorities for B2B Marketing Teams
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and...
30
marqeu
Jun 28, 2020
Demand Waterfall Conversion Rates – The Framework
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have...
260
marqeu
Feb 24, 2020
5 Metrics That Matter The Most In Marketing Analytics
As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive...
60
marqeu
Jan 8, 2020
ABM – Marketing Analytics Led Demand Generation Engine
Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across...
30
marqeu
Oct 20, 2019
2020 Marketing Planning – powered by Marketing Analytics
It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy...
20
marqeu
Sep 23, 2019
Marketing Database Analytics – A Gold Mine
We all are customers. Every single day we are making purchasing decisions whether they are related to work or our personal lives. Our...
70
marqeu
Jul 23, 2019
How our QBRNinjas are transforming marketing QBRs
QBR seasons are pretty exciting times for everyone in marketing especially for analytics nerds like us. Everyone is talking data and...
30
marqeu
Jun 6, 2019
Conversation Ready Leads
Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different...
20
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Mar 24, 2019
A Successful Marketing Analytics Journey
Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive...
20