Marketing Database Analytics frameworks help modern data driven marketers leverage the insights to build contextual campaigns.

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few...

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization...

Ever felt the frustration of wrangling with mountains of data through web scraping? The landscape of marketing technology is constantly...

Foundational B2B marketing analytics metrics that drive marketing performance and ROI.

Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively...

In the high-stakes world of B2B SaaS marketing, where every lead counts and the pressure to attribute success is immense, a...

PLG and Customer Activation – New Paradigm in Marketing Analytics

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced...

A well designed and intuitive marketing analytics scorecard provides at-a-glance view of the health of the marketing organization.