Marketing Database Analytics frameworks help modern data driven marketers leverage the insights to build contextual campaigns.

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few...

Ever felt the frustration of wrangling with mountains of data through web scraping? The landscape of marketing technology is constantly...

Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively...

PLG and Customer Activation – New Paradigm in Marketing Analytics

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced...

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead...

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of...

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”....

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations and database segmentation...