marqeu
Aug 24
Events Marketing Analytics – A Game Changer
In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few...
50
marqeu
May 20
Growth Marketing – Key Priority for CMOs
Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization...
40
marqeu
Mar 5
Dynamic Web Scraping with Python, Pandas and DuckDB
Ever felt the frustration of wrangling with mountains of data through web scraping? The landscape of marketing technology is constantly...
330
marqeu
Apr 12, 2023
Modern Lead Scoring – The Data Driven Approach
Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively...
170
marqeu
Oct 3, 2022
PLG and Customer Activation – New Paradigm in Marketing Analytics
PLG and customer activation powered by advanced marketing analytics capabilities are among the top priorities for all business and growth...
90
marqeu
Apr 3, 2022
Marketing Attribution – Beginning of a Data Journey
The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced...
110
marqeu
Oct 18, 2021
Marketing Scorecard – A CMO’s Trusted Advisor
Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO...
50
marqeu
Aug 31, 2021
Marketing Analytics and Lead Nurturing – A Strategic Combination
Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead...
100
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Dec 14, 2020
Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics
MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of...
40
marqeu
Nov 29, 2020
The Revenue CMO – Leading the Data Driven Marketing
Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”....
80