A well designed and intuitive marketing analytics scorecard provides at-a-glance view of the health of the marketing organization.

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead...

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of...

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”....

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations and database segmentation...

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and...

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have...

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive...

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across...

It’s about time for 2020 planing. Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy...